Last week, Chet Rhodes of washingtonpost.com came to speak to the online bureau about taking video. We spoke about different "tiers" of video and we print-oriented people learned about b-roll. Afterwards, we watched a few video journalism peices and it started to hit me that this could be a venerable marketing tool. YouTube has made it possible for the everyday person to become an international filmographer but few people actually embrace the idea of video editing. Though we're not experts in any capacity, we learn to hold our cameras steady and to get however many seconds of b-roll per one interview. We learned about uploading our avi files and using Microsoft Movie Maker to lay sound over different clips or seamlessly cutting out extraneous details.
But what if someone was to take this idea and apply it to promotional marketing? What if the Web site for a national youth group, for example, used these same tactics to advertise their activities? I really think that online video is a way of the future- for more than just the media.
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